User Experience Lead, Product Designer

I've been creating digital user experiences for almost 12 years for many household names including Tesco Clubcard (dunnhumby), Barclaycard, Sainsbury's Bank, Santander, Just Eat, Yodel, Mitchell's & Butlers, Capita, Sky Digital, House of Fraser, BBC and M&S to name a few. I believe that collaborative friendly work is the way to make an outstanding product. My experience with front end technologies combined with great people skills allows me to smoothly integrate business, user and development requirements to ensure all aspects are considered.
Most people think design is about making something beautiful, creative and interactive. But the best designs are truly the ones that nobody notices, they are the ones that give us simplicity, ease of use, and control of our actions. @designbyXperience


  • Empathise and understand the world that a user is in, and how that impacts with how they will use a product.
  • Find out what the business needs, challenge assumptions and requirements to bring to life ideas that create conversations and deeper understanding.
  • Relate and communicate with developers to find out barriers to implementation, listening to their ideas and concerns to drive solutions that make life easier, not harder.
  • Creating a common language in the shape of a collaborative, consistent and reusable design system.
  • Introduce Key Performance Indicators to measure what success looks like and working to find a way to improve those indicators.


  • Figma
  • ZeroHeight (Design System)
  • Adobe CC (Photoshop/Illustrator)
  • Notion


User Experience (UX) Design User Research, User Testing, Usability Testing, Competitor Analysis, Stakeholder Analysis, Personas, Jobs to Be done creation, Survey Design, Interactive Prototyping, Storyboarding, Journey Mapping, Wireframing, Navigation / Information Architecture
User Interface (UI) Design Atomic Design, Design Systems, Design Thinking, Mobile/Web responsive and optimised design, Collaborative Design, Web Design & Prototyping
Product Management Leadership, Sprint Planning, Project Management, Requirement Gathering, User Research, Competitive Research, Product Roadmap, Marketing, Strategy, Hiring and Building an Effective Team
Coding (UI developer)
Advanced HTML/CSS/SASS, a little JS, GIT (Version Control), GitHub, Netlify, Visual Studio/Atom/JetBrains IDEs


Current Role

March 2020 - present
UX Lead @
I joined this ambitious startup with the software created solely by developers and brand guidelines written for print design, and have refactored the entire UI Design and managed developers to create reusable components via a UI library (storybook), matching Figma components and most recently combining the two via ZeroHeight. I'm the UX lead so I'm also Prototyping and User Testing the software and developing processes that will ensure there are metrics behind the improvements we make.
I'm involved in all stages of the project to ensure we get the UX and UI patterns right, it's been a big change for the company but a positive one. I'm part of a team looking forward to the next product and am bringing UX into the Roadmap much earlier to ensure we build the requirements considering our user needs rather than the software we think they need.
  • Developed Longterm UX Vision And Strategy
  • Make Regular User Tests & User Research
  • Build And Maintain a Design System
  • Low-Fi, Hi-Fi and interactive Prototype Designs in Figma
  • Oversee a UI component library and quality control of development implementation

Previous Roles

Senior UX Engineer @ Warp Technology
Designing & styling front end user interfaces for web applications using user-centred design and UX methodologies. Working in a small team to deliver sprints with feature-focused delivery, and managing both client and development direction and priority. Working with the senior management and client for backlog grooming and focus.
UI/UX Manager @ Maru/EDR
During the 10 years I worked at EDR I worked as a UI Designer, and then later the team manager with a UX focus for the team responsible for creative outputs for a customer experience research agency. I managed a team of designers and front end developers and created my first design system from legacy branding rules, working with a colleague to implement a CSS theming framework that allowed any online survey to restyle in line with client branding. We created an automating tool that gave control to the operations team the ability to instantly create designs that previously was undertaken by a team of designers.
As part of the Senior Leadership Team, I was looked upon as an inspiration to grow both personally and professionally and took on the responsibility of leading an Innovation pipeline as well as introducing User Experience led design methodologies to prototype and test new features and old platforms.


User Experience Designer (CXD)
Akendi, London. 2015
HND Internet Computing
Southampton Solent University. 2008
CIM Advanced Diploma in Marketing
Southampton Solent University. 2003


🔗 Zeroheight: (Designing in public - work in progress)
🔗 Polywork: (new account)
📱 Phone: (+44) 07526549897
Thanks for reading! 👋
Based in the United Kingdom (Hampshire) 👨‍💻 Works Globally

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